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Whatever the
motive of creating a blog, but every serious blogger wants that his visitors
come to his blog daily and carefully read every post written by him and stay on
his blog for maximum time. To say if the bounce rate works, then let’s know
what the bounce rate is and
What it
means.
If you are a
new blogger and you also want visitors to stay on your blog / website for a
long time, then understand that the time has come to check the bounce rate of
the site.
The bounce
rate is the Google Ranking Factor, which is very important to rank the post in
Google. First of all you need to understand what the bounce rate is. So let’s
first know what this bounce rate is and how it works.
What is
Bounce Rate ?
Everyday new
visitors will come to your blog, some from Google results, some from social
media, some from referral links, but only some of them are visitors who stay on
your blog for a longer period of time or sometimes return to your website.
Bounce Rate is the percentage of visitors who come to your blog but without
clicking any page, they also return immediately from your site.
That means
visitors came and went immediately, this is called Bounce Rate, the higher it
is, the more people are immediately flipping from the website and that is as
bad for a website owner. So just understand that it would be better for your
site that if bounce rate should not be low as much as possible.
· Design of Website in not Attractive
· Delay in Website Loading
· Design is not Responsive
· Less Powerful Content
· Lack of Content
· Not having the Right Content
How to know
Bounce Rate of your Blog/Website?
Google
Analytics is a Google product through which you can easily find out about users
like how many page visitors, where they coming from, which country and how many
bounce rates are being received. With this, a lot of information like how long
visitors are staying on which page. This think every blogger must use this
product of Google. As I have told that you can track the bounce rate by doing
it with Google Analytics, then you should be logged into your Google Analytics
account.
By going to
the reporting in Google Analytics, you have to go to the site content>All
Pages, the complete information will be in front of you. You will be able to
see how much percentage of visitors are going to bounce from your blog.
How much
should the Bounce Rate be:
If the
bounce rate of the site is more than 35%, then you need to be a little serious
as your traffic is returning to your site due to some reason, which is not good
at all. If the bounce rate is more than 50% then it is a matter of panic and
you should start fixing it immediately.
The amount
of effort you make the visitor to visit your website, and if he does not stay
on the website, then our efforts will be in waste.
Ways to
Reduce Bounce Rate:
#1: Attractive Web Design
Your readers
are not developers, yet they have full sense of good and bad web design. If
your web design is not organized, you may have used an eye-piercing colors or
if you are running animation on the whole site, then change it.
Simple
design will also be good if you do not have much knowledge about web designing.
#2: Superfine Content
Add content
that has good information and keep the visitors involved. The visitor who
wanted to know how to write good content, Will get the full information and
superfine step-by-step guide for it.
# 3: Use of Multimedia
Use of
images, Gifs, audio and videos to make your site look interesting and now a
days infographics is in trend you can also use it.
# 4: By Reducing Load Time
Loading time
is very important. For the bounce rate to work, no one likes to wait for the
queue. If the site does not load quickly, they will close it. So take care of
this, the site is fast loading and you can do proper use of the images and
multimedia in the limit.
#5: Interlinking
Put links of
previous posts in your articles so that your visitors can notice more posts.
For example, you take this post, in which I could have possible wherever
possible, have added a link to another post.
#6: Choose Right Keywords
It is very
important to get the keywords right, if you have used the right keywords, then
the right visitors will reach you and you will also see your interest on your
site. Here is the information about the keyword and how to do it, and also what
the keyword density is. To rank the top in search engines.
#8: User Friendly
User
friendly means that the format of your post should be such that it is easy to
read. The menu of the site is clear so that if the visitor of the site is to be
called in the site then it can go easily.
#9: Mobile Friendly Design
A blog
should be responsive, ie its availability should be for every device and every
browser. Since 2014, most users browse the website on their smartphone, instead
of opening it on the computer or on the phone, the design of the website has
become very important in the current time.
#10: Long Articles
Write long
posts, but keep in mind that the paragraphs are short. Nobody likes to read a
big article, you will feel it to break it and see it written and your visitors
will also read it easily. Your article should be 500–400 words. But it is not
necessary that the article should be short. Means to write the article as long
as you can. You don’t have to waste your time by writing nonsense.
#11: Commenting
If you have
written a great article with great diligence and if you have any, then it is a
straightforward thing when you will know that how did people find your article
when they will comment on that article. Definitely say that by commenting, they
found this information. It’s bounce rate will work, because even after reading
this article, it will stay a little longer to comment on your site.
#12: Number of Post
One of the
reasons that the bounce rate is high can be low number of post that is posted
on your website. So if the visitor who will see the less option will go quickly
from your website. For this, always Publish a great article on your Website. An
article must be published on daily basis. Then you will know the benefit of
regular updating your website.
#13: Use Search Box
It is very
important to have a search box in the blog, because if a user came to your site
and wanted to learn more about it from your blog, then the search box is only a
way to search for it. If the search box is not there then saying no, he will
also have to go through your website. This will increase the bounce rate.
Conclusion
So friends,
till now you have came to know that what is the bounce rate and how can the
bounce rate work. You can do whatever you can so that the visitors on your site
stay on your site for the maximum time and the bounce rate of your website will
reduce.
These were
some basic tips to reduce the bounce rate of your site / blog. If you feel that
useful information has been given in this post, then you should not forget to
share this Article now. Also, if you also have a thought idea about working on
bounce rate, then tell it in the comment
section.
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